MarketPryce has ushered in a new era of collaboration between brands and student-athletes with its latest Prime Day event.

On July 16th and 17th, MarketPryce facilitated an exciting and successful Prime Day campaign that showcased the power of athlete partnerships in the world of influencer marketing.

MarketPryce's Season of Gifting: Prime Day campaign helped select brands partner with 200 student-athletes to promote their Prime Day deals.

And it happened in less than six hours.

"We continue to set new records with our storefronts," said Jason Bergman, MarketPryce Founder and CEO. "Student-athletes are totally engaged with these gift drops and thrilled to partner with our partner brands. Creating more than 200 partnerships between brands and athletes in less than six hours is almost unbelievable."

Through these campaigns, MarketPryce has created a model for future brand-athlete collaborations around major sales events.

Brands source UGC through 'CPM Challenge'

Eight brands (Art of Sport 🏆, Peace Out Skincare ✌️, SiliDog Pet Products 🐶, Positive Beverage 💧, Doich 🍪, JUARA 💅, Freak Shake 💪 and For Wellness ☕) shared products with student-athletes across the country.

Several brands used MarketPryce's CPM Challenge feature to pay student-athletes for video content that published on July 16 & 17 (Prime Days) to promote deals in real time. The more views the video content received, the more the brands paid and the more the athletes earned – a true win-win situation.

Student-athletes shared day-in-the-life, workout, unboxing and more lifestyle videos that seamlessly tied in brand products.

Campaigns in record time

The initial storefront selling out in six hours is one thing. But getting polished content from Gen Z athletes in less than two weeks went beyond Bergman's expectations for the campaign.

"This is really a new path for our brand partners," he said. "We're seeing partnerships happen faster than ever. This is the blueprint. Brands can gift, find authentic fans and source content more quickly than ever."

Peace Out Skincare was one of the fastest brands to sell out of the storefront in less than 3 hours.

"We are thrilled to partner with MarketPryce and student-athletes in support of Prime Day and beyond," said Amanda Knappman, Peace Out Skincare's President of Marketing.

Looking ahead

It's no secret that many brands are looking to more effectively market to Gen Z and the college demographic – especially with Fall/Back to School right around the corner.

As MarketPryce continues to innovate and expand its offerings, the success of the Prime Day event sets a promising precedent for future collaborations.

By leveraging the unique influence of student-athletes, MarketPryce is not only transforming the landscape of NIL opportunities but also providing brands with a powerful tool to reach and engage with younger audiences.

MarketPryce is proud to pave the way for new and exciting NIL opportunities, continually finding innovative ways to connect brands with the next generation of influencers.

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