Real Fans. Real Content. Zero Guesswork.

We started MarketPryce with a belief: relationships matter more than content.

That still holds true. But as more brands have launched campaigns with us, something else has become clear—great relationships lead to great content. And with the right model, you don’t have to choose between the two.

Our mission is simple:

• Gift product to elite Gen Z athletes—fast, easy, and at scale
• Let real fans opt in, fall in love, and create content on their own terms
• Turn organic product love into authentic, long-term partnerships with athletes who deliver.

Turns Out, Gifting Builds More Than Awareness

No more guessing who will post. No more wasted budget on low-impact content.

Instead, you send product to a targeted roster of opt-in athletes. The right fans rise to the top—and they show up with content that’s passionate, personal, and real.

We’re not talking about scripted influencer posts.

We’re talking about student-athletes surprising teammates, tagging your brand without being asked, and sliding into your DMs asking how they can work together again.

And the best part?

You only meet the athletes who actually love your brand.

Still think gifting doesn’t lead to content? Let’s take a look:

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Nike

Slane Glover (Ohio State cheer) and Ava Axelrood (Michigan cheer) both received gifted Nike gear through MarketPryce and styled it around everyday campus life—not a set, not a shoot. Real moments.

Turtle Beach

Turtle Beach didn’t cast a wide net. They used MarketPryce to find student-athletes already obsessed with gaming.

What followed? Twitch streams, Fortnite highlights, dorm-room setups—all packed into content that felt lived-in, not placed.

Gametime

Two standout campaigns:

• Concert Ticket Gifting – Athletes surprised teammates with free tickets, capturing joy-filled content in the process.
• MLB Game Promos – From group chats to tailgates, student-athletes documented the entire gameday experience.

These weren’t ads. They were real stories athletes wanted to share.

For Wellness

Marisa Snee (Richmond soccer) turned a product delivery into a teammate gifting moment—sharing For Wellness items and capturing authentic reactions.

Great products + great teammates = great content.

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VKTRY Insoles

Louise Stonham (Long Beach track) matched with VKTRY and quickly fell in love with the insole's added support during her runs. Not only did she post mentioning VKTRY, she created a Reel sharing what she loves about it.

That's a win.

JUARA Skincare

Brianna Brown (UT Arlington) included JUARA in her nighttime skincare routine.

It wasn’t an ad—it felt like a friend’s recommendation. That’s what resonates with Gen Z.

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House Pickleball

Mark Vermylen, founder of House Pickleball, gifted paddles to nearly 75 athletes through MarketPryce. No contracts. No asks. Just great product in the hands of people who love to play—and post.

• Geanice Morales (Providence softball) dropped an in-feed review, completely unprompted.
• Ava Jordan (Michigan gymnastics) and Skylar Lee (Blue Mountain Christian softball) used Instagram Collabs to share the love.

“It’s authentic communication and relationship building,” Mark told us. “There’s no awkward introduction or negotiation—just real connections.”

Today, those athletes are tagging Mark on LinkedIn, cheering him on as a first-time founder, and spreading the word court by court.

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Interested in helping your teem source authentic athlete-created content? Schedule a call today to learn more about MarketPryce’s solutions.

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