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Introducing Rosters + CPM Challenges on MarketPryce

CPM Challenges will help brands and athletes quickly execute safe, fair content partnerships.

May 7, 2025

Two new features make NIL deals simple for MarketPryce brands.

Two new features — Rosters and Proposals — make it easy for MarketPryce brands to work with their Matches.

My Roster serves as a dashboard where users can sort their student-athlete Matches by platform activity (No Proposal, Sent, Accepted, Completed). Say goodbye to spreadsheets!

Additionally, users can quickly queue up a Proposal, including a CPM Challenge.

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Introducing: CPM Challenge

If you don't know, CPM (Cost Per Mille) is an advertising term that means, in practice: Cost-per-thousand views.

Our CPM Challenge feature allows brands and athletes to set a CPM term and execute the partnership all within MarketPryce. In addition to setting a CPM, brands can also add a cap, or a dollar amount their payment won't exceed, no matter how many views the video gains.

Here's a quick breakdown of what a $20 CPM would mean for a brand and an athlete: 

  • Athlete’s video gets 2,000 views = Brand pays $40
  • 10,000 views = $200
  • 100,000 views = $2,000
  • Athlete’s video gets 500,000 views = $2,000 (payments capped at $2k per athlete)

CPM Challenge UGC Examples

This from Kiki Love and Fluid Sports puts a fun spin on UGC by bringing in friends.

JUARA Skincare and Briana Thomas partnered on this fun routine video.

We're always looking for ways to make life simpler for brands and athletes. Have an idea? Send us a note! hello@marketpryce.com

MARKETPRYCE MAKES it easy for brands and student-athletes to form authentic partnerships. Get started today.