Net Influencer recently met with MarketPryce CEO and Founder Jason Bergman to discuss all things product seeding and student-athletes.

A leading source for news on the influencer industry, Net Influencer took the opportunity to write about Bergman's journey to launching a platform that authentically matches brands with student-athletes for product gifting opportunities.

The key, as Bergman puts it, is rooting partnerships in authenticity.

The platform operates like a “dating app for brands” – companies provide detailed information about their products, values, and missions, while college athletes share their interests and preferences. MarketPryce’s algorithm then matches brands with the most suitable student-athletes based on shared values and interests. “Brands tell us more about themselves and not just what their product and industry are, but are they socially responsible? Do they give back to any charities or do they have eco-friendly packaging? Are they women-owned? And then we also have over a thousand student-athletes who have signed up, telling us what they’re interested in and what types of brands resonate with them.”

You can read the full story here.