For Brands

Love is in the air: How brands connected with 222 student-athletes on Valentine's Day

Brands like My/Mochi and House Pickleball connected with athletes from Norfolk State to Pepperdine.

March 28, 2024

Skylar Lee poses with her fiancé Eli Carter. Both are athletes at Blue Mountain College.

As Valentine’s Day flowers, chocolates and holiday cards flew off the shelves, MarketPryce brands broke through the noise by sparking relationships with more than 220 student-athletes and their sweethearts. 

MarketPryce’s second Season of Gifting campaign featured Bombas, House Pickleball, My/Mochi, HumanCo’s Snow Days and Against the Grain, BLUwater, Füm and – the brand student-athletes chose most often – Gameday Couture.

For a second consecutive Season of Gifting, My/Mochi was among the most chosen brands. Student-athletes from Villanova (Philadelphia) to Pepperdine (Los Angeles) selected the premium ice cream wrapped in sweet, pillowy rice dough.

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"My/Mochi has become a bit of a ‘cult favorite’ on college campuses,” said Social and Community Manager Elisa Vazquez. “As the original mochi ice cream brand established created more than 20 years ago, it’s super cool to be relevant among this new generation of snackers.”

The campaign, a follow-up to MarketPryce’s first Season of Gifting during the 2023 holiday shopping season, allowed student-athletes to surprise their favorite special someone with an invite to the Valentine's storefront and a custom note.

Skylar Lee, a softball player at Blue Mountain Christian, gifted her fiancé Eli Carter. He plays baseball at BMCU. Her custom note poked fun at her recently engaged partner with an all-caps FIANCÉ.

“MarketPryce’s gifting campaigns have helped me connect with awesome brands,” Lee said. “And this one was incredible because I got to share a gift with my fiancé too.” 

Lee's note was especially wholesome, but so many stole our hearts.

Laura Meno, a Clemson thrower, shared her invite with a family member and included a highly relatable note for anyone blocking out Valentine’s Day noise while single: 

“Hoping this spreads some Valentine's love for those of us without Valentine Boo's. :)” 

MarketPryce CEO and Founder Jason Bergman said this authentic person-to-person connection is what makes the Season of Gifting special.

“Our network of engaged student-athletes can help brands show up on campus, which is great,” he added. “But this campaign allows them to literally be advocates for these brands and share products with their inner circles, whether that’s their partner or a family member. 
“That’s a huge win for brands looking for warm introductions to consumers, influencers and potential brand fans.” 

House Pickleball, which capped its available product in the storefront, was the first to sell out. 

Founder Mark Vermylen, who has connected and shared product with more than 50 MarketPryce athletes, continues to foster valuable relationships with his growing community of on-campus collaborators.

“Connecting with student-athletes is vital for House Pickleball as a brand tailored for Gen-Z,” he said. “It ensures cultural relevance, taps into influencers, garners authentic product feedback, builds brand trust and offers marketing opportunities within their communities.” 

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