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How CPM Challenge works for MarketPryce student-athletes

Here's what to do if a brand sends you a CPM Challenge. Get excited!

May 7, 2025

The CPM Challenge is HERE!

We're always looking for ways to help student-athletes monetize their authentic relationships with brands.

Every partnership starts with free product. But now we're introducing a seamless way for you to get paid for your content: CPM Challenge.

CPM Challenges will allow you to get paid for every 1,000 views your content gains. It's pretty simple.

Here's a quick breakdown of what a $20 CPM Challenge would mean for your total compensation:

  • Your video gets 2,000 views = Brand pays you $40 (2 x 1,000 views at $20 each = $40)
  • 10,000 views = $200
  • 100,000 views = $2,000
  • 500,000 views = $2,000

Brands will often set a cap (they may not be able to pay for a video that gets millions of views!). In the case above, the cap is $2,000. So no matter how many views your video gains, you'd get $2,000.

How do I know if I received a CPM Challenge offer? 

You'll receive an email with the offer. Make sure MarketPryce emails aren't going to your spam folder!

What do I do if I receive a CPM Challenge offer? 

Simply log-in, review the terms and — if they're to your liking — accept and start creating.

More questions? Feel free to send us an email: jason@marketpryce.com

MARKETPRYCE MAKES it easy for brands and student-athletes to form authentic partnerships. Get started today.