How the hat brand connected with dozens of student-athletes on MarketPryce to generate inspirational content and attract new customers.
Hat brand Go Heart has a simple mission: inspire. In many ways, their team wants to motivate and be a catalyst for change, tapping into different areas that need it. Who better to spread messages of motivation than those who spend all day pushing their body to the brink? Of course, we’re talking about athletes.
Go Heart joined MarketPryce with a goal to connect with athletes and empower them to inspire. That’s just what they did.
Go Heart posted a cash Campaign asking athletes to collaborate and make custom hats based on their personal mottos. In just a few weeks, they received 122 applications from interested athletes. From there, they had 60+ conversations. Eventually, 12 different student-athletes created content for them on Instagram; more are expected to share content in the coming months.
Most of the videos were video testimonials, where the athletes talked about their chosen mottos on their Go Heart hats, which ranged from “Believe in Yourself” to “Be Kind”.To see what they looked like, check out videos from University of Florida swimmer Vanessa Pearl, Western Michigan football player Eleash Anderson, and Greensboro College basketball player Amillia Huggins.
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