The Boys & Girls Club of William Mead in Los Angeles was an unassuming backdrop for the very best kind of NIL partnership.
Adorned with bright pink-to-purple gradient murals, a temporary stage and a food truck, the community space transformed to play host to nearly 100 girls from the community on International Day of the Girl.
In addition to professional athletes, 10 female athletes from Pepperdine, UCLA and USC partnered with PUMA to run a clinic teaching soccer, basketball and golf skills.
“I’m so incredibly honored to have had the opportunity to be a part of something that means so much more,” said Helena Friend, a sophomore guard at Pepperdine.
The other student-athletes who participated as part of an NIL deal that included cash compensation and PUMA merchandise are:
Reese Guzman | Pepperdine Golf
Marly Walls | Pepperdine Basketball
Trinity Watson | Pepperdine Soccer
Leyla McFarland | Pepperdine Soccer
Kaleiya Romero | Pepperdine Golf
Dominique Onu | UCLA Basketball
Camryn Brown | UCLA Basketball
Angeles Escobar | USC Soccer
Savannah Kessler | USC Soccer
The global fitness brand partnered with MarketPryce to build a roster of student-athletes who are more accustomed to facing off as rivals than working together in the community. MarketPryce Chief Operating Officer Melanie Shell, who attended the event, was thrilled to bring two generations of women together for good.
“These college athletes were also running the clinic alongside professional women athletes in their sport that they looked up to,” she said. “It was an experience for them as well, not just them giving back.”
More inspiring NIL stories:
- How COACH partnered with student-athletes to launch its Varsity Collection
- How affiliate deals can drive NIL value — without the work
- Keeley Davis connected with 18 brands in two months
Kessler, a senior at USC, said it best: “It was such an amazing opportunity in inspiring the next generation of female athletes.”
MarketPryce empowers athletes and brands to grow through the power of partnerships. Want to work together? Hit us up.