MarketPryce today announced the launch of a student-athlete creator network driven by eight NIL partnerships.
The three-month pilot program – dubbed by members as the “MP Content Crew” – features athletes from schools across the country in six different sports. Each will receive compensation in exchange for creating content to be featured across MarketPryce educational resources, marketing material and on social media.
MP Content Crew:
Alex Glover | Southern Methodist volleyball
Allison Royalty | Florida State softball
Cameron Baisden | Central Florida cheer
Dan Bradbury | Sacramento State football
Derek Blackmore | Arkansas at Pine-Bluff baseball
Keeley Davis | Creighton volleyball
Nate Waters | Florida cheer
Nicole Whitaker | Central Florida track and field
“The Content Crew is a game-changer for us,” said Jason Bergman, MarketPryce CEO and co-founder. “They set the bar for how athletes use our platform. It was a no-brainer to partner with such a diverse team of storytellers who want to educate and empower every NIL athlete.”
Each Content Crew athlete brings a creative passion to their social presence and work with brands. From Blackmore’s day-in-the-life baseball videos to Glover’s trendy TikToks, Royalty’s fitness content and Baisden’s Caught on Camm vlog, they’re leading the way in personal branding in the NIL era.
This group touts a following of 230,000 on social media and has collectively closed 47 deals on MarketPryce to date, including partnerships with COACH, G.O.A.T Fuel, Tiege Hanley, Oxygen Plus, OCA Plant-Based Energy Drink and 2FIT Brands, among others.
“We’re so excited to launch,” Glover said. “The MarketPryce team helped us shape some fun ideas and this group of athletes is super talented. This is an opportunity for us to continue to build our own NIL stories while hopefully inspiring others to take control of their futures.”
The MP Content Crew announcement video was sparked by a pitch from Waters, a sophomore at Florida. His leadership within the program complements innovative storytelling ideas from the entire roster, which works closely with the MarketPryce Athlete Engagement team.
Future videos will focus on entertaining, educating and inspiring student-athletes interested in NIL. They will be published on each creator’s personal social channels and featured prominently on MarketPryce’s TikTok.
Follow the MP Content Crew on TikTok:
MarketPryce empowers athletes and brands to grow through the power of partnerships. Want to work together? Hit us up.